The people behind your perfect car.
Southern Motors isn't just a dealership — we're your neighbors on Goodman Street, built on legendary service, honest deals, and cars we're proud to put our name on.
768 N Goodman St, Rochester, NY 14609"Keeping customers today takes more than simply satisfying them. We aim for legendary — the kind of treatment that turns buyers into raving fans who tell everyone they know about us."
Southern Motors is a family-owned dealership right here in Rochester, NY. We hand-pick our inventory from many trusted sources — dealer auctions, off-lease programs, large franchise dealers, banks, and credit unions — so our lot is full of late-model, low-mileage vehicles, many still carrying a factory warranty.
After personally inspecting thousands of vehicles over our careers, we're quick to point out a car's shortcomings, not just its shine. We buy trades, we offer financing with rates as low as 2% through our secure online application, and we're just as happy working with your own bank or credit union to get the deal done.
- Clean titles only: no salvage, rebuilt, flood, or gray-market cars unless clearly disclosed
- Inspected & addressed: any mechanical issue we find is taken care of before sale
- Full disclosure: anything we choose not to fix is told to you upfront, in writing
- Showroom-ready: every vehicle is professionally detailed before it meets you
Nine things we do exceptionally well
One Roof, Every Service
Smart Credit Solutions & Financial Coaching
Easy Buying, Smooth Delivery
Cars Matched to Your Lifestyle
Local Market Know-How & Inventory
Sustainable Mobility Options
First-Time Buyer Guidance
Long-Term Relationships, Real Value
Support That Continues After Delivery
What we believe
We believe buying a car should feel easy, not stressful. That's why we hand-select every vehicle, offer pre-approval through our 100% secure credit application, and keep real finance experts on hand to help. Browse the whole inventory online with one click, so you know exactly what you're getting before you leave the couch. From first click to final key handoff — Southern Motors takes care of you.
Customer Support First
Our customers come before everything else. Questions, concerns, or just curious — reach out anytime and we'll be right there to help.
Hand-Picked Preowned Vehicles
Every car is chosen by hand, fully inspected, and passes emissions testing before it ever reaches the lot. We stand behind the quality and value of every vehicle.
Total Peace of Mind
Every vehicle is inspected and includes a free CARFAX report, so you know its full story before you buy — and drive away with total confidence.
Why Choose Us?
- We tell you the truth — even when honesty costs us a sale
- You'll save time — guaranteed
- We fight for your trade-in — on your side of the table
- We don't hide payments — we explain every number
- Every car carries our "No Nasty Surprises" promise
- Our people genuinely love helping you
- We remember you — long after you drive off
- We're rooted in Rochester — your satisfaction matters more than any one-time sale
Testimonials
First-time buyer! I couldn't have done it without this dealership. He was a very nice, easy-going guy — explained everything in detail, answered all my questions, gave me plenty of options, and never pressured me. Will return!
Real people, real accountability
Teshome Abel
OwnerMy name is on the door and my reputation is on the line — I stand behind every vehicle we sell as if it were my own.
Christopher Bennett
Sales ManagerI run the sales floor, coach the team, and make sure you leave with the right car at a fair price — with zero dealership runaround.
Patrick Murphy
SalesI listen first, then match you with the car that fits your life and budget — so you drive away confident, not just convinced.
Daniel Peterson
AccountingI keep the numbers transparent and the paperwork precise, so your financial peace of mind always adds up.
Come say hello
Rochester, NY 14609
Saturday: 11:00 AM – 1:30 PM
Sunday: Closed
Walk-ins always welcome — look for the blue sign on Goodman St; parking is easy and the coffee is on us.
Open in Maps →Your neighbors on Goodman St. are ready.
Stop by 768 N Goodman St, Rochester, NY 14609 — or start online and we'll have everything ready when you arrive.
Get Approved Today